A PROVEN INNOVATOR IN INTERACTIVE MEDIA    
September 07 2010   

Strategy

Cellcast's strategy is to recognize, evaluate and profit from opportunities in the new era of participatory entertainment. Since its conception Cellcast has developed innovative strategies and technologies for integrating mobile content into the television experience. Our products and services enhance the profitability of television as well as extend the lifespan of a consumer's relationship with linear television programming beyond the confines of their living room.

Cellcast's core strengths are constantly put into use as a leading UK provider of participatory programming, a technology partner for third parties and an investor in dynamic new ventures that benefit from our experience, know-how and position as a quoted company.

At the centre of everything we do is the consumer. Anywhere. Anytime.

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