Cellcast plc
"Cellcast's mission is to both provide technology to and participate in the shift to cross-platform media consumption"
Recognizing, evaluating and profiting from opportunities in the new era of participatory entertainment are Cellcast's core strengths. Since its conception Cellcast has developed innovative strategies and technologies for integrating mobile content into the television experience. Our products and services enhance the profitability of television as well as extend the lifespan of a consumer's relationship with linear television programming beyond the confines of their living room.
Cellcast's core strengths are constantly put into use as a leading UK provider of participatory programming, a technology partner for third parties and an investor in dynamic new ventures that benefit from our experience, know-how and position as a quoted company.
Operationally, our focus is the UK market, where our applications and programmes have a strong audience base. Our revenues are derived from audience participation in the television programmes via premium rate mobile and land-line telephony services, interactive SMS and the web.
Cellcast also has minority interests in established operations in the Gulf and in India, namely Cellcast Middle East and Cellcast Asia Holdings, to which it provides its technology and format developmentexpertise.
